A family story
A New Beginning
Botto Poala’s family prides itself of a century and a half-long tradition of entrepreneurship. With Otamatapaio, the family adds a new and significant piece to the mosaic of projects and activities that have always distinguished themselves for quality, sustainability and premiumness.
1919
The Botto Poala Era
1993
Reda arrived in New Zealand
2024
The Manuka Honey project is born
The Family's Story
In 1919 the Botto Poala brothers took over the Reda group and became leaders in the textile industry, first in Italy and then in the world. From left to right: Albino, Roberto, Giorgio, Luigi and Andrea.
Today, under the leadership of the CEO Ercole Botto Poala and with the help of his cousins, the family keeps widening the horizons of innovation, always with respect for the roots and traditions that have always been part of their DNA.
Around the world
The vision has never been limited to the production of high-quality fabrics. The expansion beyond the Italian borders took the family to New Zealand where, in 1993, it bought its first farm.
The presence in New Zealand gave the family the opportunity to meet professionals and workers, to really understand how the work is carried on and to admire the incredible beauty of those lands.
Owning the farms means having direct control and knowledge of he first step of the chain: because, after all, everything starts with the sheep.
Harvesting
This was the first step towards creating Otamatapaio, an ambitious project that aims to export premium Manuka honey to Italy. Otamatapaio, whose name is inspired by the first family farm in New Zealand, represents a new chapter in Reda’s entrepreneurship path.
The goal is clear: bring to Italy the Manuka Honey tradition, raising awareness on an exceptional product known worldwide for his beneficial properties.
More than just a place
To guarantee maximum excellence standards in every jar of honey, Otamatapaio’s supply chain is fully traceable, with a production process respectful of the territory and all the resources used. Each step of the production process is followed with great attention, from New Zealand’s farms to European shelves, ensuring the highest quality and sustainability standards.
100% New Zealanders
The UMF certifications is proof of Otamatapaio’s commitment to always maintain product’s integrity and a sustainable approach. This allows Reda to protect its tradition of excellence and attention to the environment that have always distinguished the family.
Our Mission
Bringing the best, most iconic New Zealand's product to Italy and Europe.
We don't do compromises.
Discover Manuka Honey